In the context of the market of pay TV via OTT application (OTT video) is having fierce competition, the emergence of "rookie" TV360 is considered a special phenomenon.
Video OTT App War - "Create or Die"
In March 2022, after only one year of official operation, TV360 - OTT video developed by Viettel Telecommunication Corporation (Viettel Telecom), had 28 million registered accounts. Previously, this application only took 3 months to become the most popular video OTT on the AppStore and Google Play store with about 1 million users after launch.
The secret behind the successful TV360 TV application - 1
Revealing the secret of this "surprise" success of TV360, a representative of Viettel Telecom said that by the end of 2020, after analyzing the market and assessing trends, Viettel had restructured and merged single television services. retail into a single service converging competitive power.
"Viettel sees this as the right time for TV360 when the 4G network in Vietnam has developed strongly. Users are used to mobile TV. Most importantly, there is no clear dominant video OTT in the country," Truong said. Viettel Telecom's Television Service Department Vu Minh Hang explained.
From the outside, the success of TV360 seems to come from seemingly "obvious" factors. The application can work cross-platform, the content store includes 160 channels, more than 3,000 copyrighted movies. Along with that, there are a series of exciting and exciting game shows, music and sports programs.
Massive scale, many infrastructure requirements, complex techniques…but TV360 is deployed at "light speed". The development team has only 3 months to launch the product after the idea of TV360 was first launched in August 2020. "The pressure is great in all aspects, but we still set high goals. TV360 must overcome domestic competitors, followed by international brands," said Mr. Pham Ngoc Anh, Deputy Director of VAS Center (Viettel Telecom). ) To share.
There is a strong infrastructure, but for TV360 to become a superior application, it requires "harsh" innovations in technology. Viettel engineers have had to go through many challenges to apply the latest software architectures with the model of leading products in the world. Meeting rigorous standards, TV360 has blazing fast transfer speeds, even when streaming at the highest resolutions. The video is played as soon as the user requests it. There is no stutter, freeze or drop in resolution when in good enough 4G coverage.
Open the way for Vietnamese video OTT
Personalization for TV360 users is the top concern of the application development team. For example, if a subscriber likes to watch programs from VTV, the content from this source will be suggested more. Similarly, when the system "knows" that customers like Tom Cruise, movies with this actor will be shown more often.
The secret behind the successful TV360 TV application - 2