According to experts, Apple's adjustment of the selling price of iPhone 11 may significantly affect the sales of many mid-range Android smartphones.
Apple has just adjusted the selling price of a series of iPhone models in the Vietnamese market. Currently, iPhone 11 is being offered by dealers for about 10.6 million VND for the 64 GB version, down 1 million VND compared to the previous one. This is also the lowest price of this product since its launch in Vietnam market.
The price of iPhone 11 dropped deeply, competing with many mid-range Android smartphones - 1
After the price adjustment, iPhone 11 will compete directly with a series of mid-range Android smartphones (Photo: 9to5mac).
With a price of more than 10 million, iPhone 11 is competing directly with a number of rivals such as Samsung Galaxy A53 5G, Oppo Reno7 Z 5G, Xiaomi 11T or Vivo V23 5G. Talking to PV Dan Tri, representatives of many systems said that Apple's reduction in the selling price of iPhone 11 could have a significant impact on sales of mid-range Android smartphone models.
"Considering in the price segment of more than 10 million VND, iPhone 11 is a relatively outstanding product. The design of the device is never "outdated", the performance is not inferior to any competitor in the same price range. Besides. Therefore, the battery capacity and camera quality of iPhone 11 still meet the needs of users.For the above reasons, it is likely that a large number of users will "switch sides", deciding to give up Android smartphones to buy iPhone 11", Mr. Nguyen Huu Phuc, Sales Manager of Minh Tuan Mobile system, shared.
Mr. Phuc also added that after the iPhone 11 was adjusted in price, sales of the product increased significantly. It is expected that sales of the machine will continue to increase by at least 20% compared to the time before the price reduction.
Agreeing with the above view, Mr. Nguyen Lac Huy, a communications representative of CellphoneS system, said that with the new price, sales of iPhone 11 could increase by about 50-100%.
"In the price range of 10 million VND, it is difficult for users to find a product that can meet many factors such as large screen, buffalo battery, powerful performance and ease of use like iPhone 11. If Android companies do not No action, equipment sales will probably affect about 20-30%", Mr. Huy said.
The price of iPhone 11 dropped deeply, competing with many mid-range Android smartphones - 2
Many dealers expect iPhone sales to increase sharply in the next month.
Besides iPhone 11, a series of other products such as iPhone 12 and iPhone 13 also had a strong price adjustment. Specifically, iPhone 12 has been adjusted in price up to 3 times in just one month, down to VND 15.1 million for the 64 GB version. Meanwhile, the selling price of iPhone 13 also decreased by 1 million dong, to 19 million dong for the 128 GB memory version.
"The fact that many retail systems have sharply reduced prices for iPhone models in order to increase Apple's revenue share in the Vietnamese market. This move also helps to limit the inventory of old models to "clear the way" for the market. iPhone 14 is about to launch in the next few months. Compared to the beginning of the month, iPhone sales have increased slightly thanks to the application of reasonable sales promotion programs. After this price adjustment, sales are expected to increase. about 15-25% compared to the previous month," shared Mr. Nguyen Ngoc Dat, CEO of Vietnam Mobile system.